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Harley-Davidson hosts annual July festival

Harley-Davidson fans, get ready to rock and ride in Milwaukee this summer. The annual Harley-Davidson Homecoming™ Festival will be headlined by musical acts Red Hot Chili Peppers, Jelly Roll and HARDY, each performing with other top acts at Veterans Park on the Milwaukee lakefront.

Music and Much More

Harley-Davidson Homecoming™ Festival events will be held at a mixture of free and ticketed venues across the Milwaukee area, including Veterans Park, the Harley-Davidson Museum, the new Davidson Park on Juneau Ave., Harley-Davidson Powertrain Operations in Menomonee Falls , and at local Harley-Davidson dealerships. Admission to Veterans Park for performances and other activities on July 26 and 27 requires a ticket.

In addition to headliners Red Hot Chili Peppers (July 27), and Jelly Roll and HARDY (July 26), artists scheduled to appear include: Warren Zeiders, Priscilla Block, Hueston, and Shaylen on Friday, July 26; and The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver, and Irontom on Saturday, July 27. The full performance schedule will be announced at a later date. All events are designed to be family friendly and open to all fans. 

Celebrating Willie G.

A special feature of the 2024 Harley-Davidson Homecoming™ Festival will be a celebration of the contributions of Willie G. Davidson to Harley-Davidson and motorcycling. As the son of former Harley-Davidson president William H. Davidson and the grandson of Harley-Davidson co-founder William A. Davidson, Willie G. Davidson grew up among Harley-Davidson motorcycles and worked for the company for 49 years before retiring as Chief Styling Officer in 2012. He is also a legendary biker and a respected custom motorcycle builder, artist and author who has travelled the world as an ambassador of motorcycling and the Harley-Davidson brand.

More Harley-Davidson Homecoming™ Festival details will be announced as those plans are finalized. Complete details on ticketing options, venues, entertainment, scheduled events, Harley-Davidson factory tours, and lodging will be available at HDHomecoming.com, where visitors can also sign up for Homecoming updates. Follow the new @hdhomecoming festival social media handle and @harleydavidson for updates.

About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.

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